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O u r T e a m

Marrying extensive entrepreneurial, manufacturing and operational experience, the Brand Foundry team has been “seed” financing consumer brands since 2009. With a presence in New York City and Austin, the team offers early stage entrepreneurs the insight and support they need to scale their brands into industry leading companies. We partner with entrepreneurs that build long-lasting connections with their consumers, driving consumer trends through elevated customer experiences.



Andrew Mitchell

Founder, General Partner

A successful entrepreneur with dual experience as an operator and investor, Mitchell has sourced, monitored and executed over 50 early stage investments in the consumer and retail technology space with a total combined enterprise value today of over $3 billion.

Wesley Gottesman


Wesley has extensive operating experience at consumer start-ups. He launched an apparel company, Nine Brand, with Saints’ quarterback Drew Brees and has lead product departments at two others: PHLUR, a digitally-native fragrance brand, and Buzz Points, a growth stage fin-tech business.

David Bell

Venture Partner

David is an award-winning teacher and researcher who developed Wharton’s first course on Digital Marketing and Electronic Commerce. He speaks globally on e-commerce and digital behavior.

John Yang

Venture Partner

John brings 10+ years of operating experience within high-growth startups and Fortune 100 corporations across consumer brands, technology, and entertainment/media. Currently, John is the Head of Strategy for Nike’s Global Footwear division.

Venture Fellows

Dylan Hoffman

Wharton @ UPenn

Ashley Aydin

Sloan @ MIT

Andrew Bourdillon

McCombs @ Texas

Aashritha Marepalli

Darden @ Virginia