Brand Foundry is an
early stage venture capital firm
Dedicated to accelerating the growth of
emerging, innovative consumer focused brands.
We Power Successful Businesses
Fund Portfolio
Select General Partner Investments
Investment Strategy
Startups all have the same access to be capital efficient, scalable, applicable and to appeal to a big market. This is why Brand Foundry exists – because your brand matters.
The Brand Foundry Collective
A regional collection of service providers focused on helping emerging brands succeed.
By providing startups with access to some of the best creative minds they can build stronger brands and improve their chances for success.
Management and Advisory Team
Andrew Mitchell
Founder, General Partner
Andrew is the founder of Brand Foundry Ventures and will lead its strategy as Managing Partner.
A successful entrepreneur with dual experience as an operator and investor, Mitchell has sourced, monitored and executed over 40 early stage investments in the consumer and retail technology space with a total combined enterprise value today of over $2 billion.
He received a B.A from Lafayette College and Six Sigma Accreditation from Villanova University.
Sumeet Shah
Principal
Sumeet handles sourcing and managing new opportunities at Brand Foundry Ventures.
He has over 6 years of experience across the startup and private equity industries, formerly running new business strategies at Gist Digital and handling business development and project work at Gotham Consulting Partners. He also assisted in the creation of XRC Labs, a consumer and retail accelerator run by Kurt Salmon and Parsons, as the Program Manager for their inaugural class and was Head of Strategic Partnerships for their second class.
Sumeet graduated from Columbia University with a Bachelors of Science in Biomedical Engineering, where he specialized in Biomechanics.
Advisors
Robert Hormats
Former Vice Chairman, Goldman Sachs
Former Under Secretary of State, Economic Affairs
David Bell
Marketing Professor,
Wharton School, University of Penn.
E-Commerce & Consumer Behavior Expert
Mike Paxton
Former President, Pillsbury
Former President, Haagen Dazs
Cassie Mogilner Holmes
Marketing Professor,
Anderson School, UCLA
Brand Management & Customer Happiness Expert
Kim Garretson
Co-Founder, Ovative Group
20+ year Omni-Channel Expert,
Former Venture Lead, Best Buy
Susan Avarde
Former Head of Brand, Citigroup
Venture Partners
Jordan Eisenberg
Experienced Retail Entrepreneur and Executive
Ernst and Young Entrepreneur of the Year
Denver
David Cote
Experienced Technology Entrepreneur and Executive
Morgan Stanley, Cisco, and WebMD
New York
Venture Fellows
Dylan Chou
Pre-MBA, Wharton @ University of Pennsylvania
New York
Andrew Donnantuono
Post-MBA, Darden @ University of Virginia
New York
Connect with us
We love to meet entrepreneurs with fantastic ideas
Follow us on LinkedIn
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We enjoy making connections. Have a question? Send an Email.
Headquarters
303 Spring St
New York, NY
10013
Satellite Office
119 Nueces St
Austin, TX
78701
