BFV

Building Awesome Brands

Brand Foundry is an
early stage venture capital firm 

Dedicated to accelerating the growth of
emerging, innovative consumer focused brands.

We Power Successful Businesses

Fund Portfolio

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Select General Partner Investments

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Investment Strategy

Startups all have the same access to be capital efficient, scalable, applicable and to appeal to a big market. This is why Brand Foundry exists – because your brand matters.

Opportunities

The Brand Foundry Collective

A regional collection of service providers focused on helping emerging brands succeed.

By providing startups with access to some of the best creative minds they can build stronger brands and improve their chances for success.

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Management and Advisory Team

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Andrew Mitchell

Founder, General Partner

Andrew is the founder of Brand Foundry Ventures and will lead its strategy as Managing Partner.
A successful entrepreneur with dual experience as an operator and investor, Mitchell has sourced, monitored and executed over 40 early stage investments in the consumer and retail technology space with a total combined enterprise value today of over $2 billion. He received a B.A from Lafayette College and Six Sigma Accreditation from Villanova University.
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Sumeet Shah

Senior Associate

Sumeet is helpful in sourcing and managing new opportunities at Brand Foundry Ventures.
Mr. Shah has 6 years of experience across the startup and private equity industries, formerly running new business strategies at Gist Digital and handling business development and project work at Gotham Consulting Partners. He graduated from Columbia University with a degree in Biomedical Engineering, specializing in Biomechanics.

Advisors

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Robert Hormats
Former Vice Chairman, Goldman Sachs
Former Under Secretary of State, Economic Affairs

David Bell

David Bell
Marketing Professor,
Wharton School, University of Penn.
E-Commerce & Consumer Behavior Expert

Mike Paxton

Mike Paxton
Former President, Pillsbury
Former President, Haagen Dazs

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Cassie Mogilner
Marketing Professor,
Wharton School, University of Penn.
Strategic Brand Management & Customer Happiness Expert

Kim Garretson

Kim Garretson
Co-Founder, Ovative Group
20+ year Omni-Channel Expert,
Former Venture Lead, Best Buy

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Susan Avarde
Former Head of Brand, Citigroup

Venture Partners

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Jordan Eisenberg
Founder, UrgentRx
Goldman Sachs “100 Most Intriguing Entrepreneur”
Ernst and Young Entrepreneur of the Year

Connect with us

We love to meet entrepreneurs with fantastic ideas

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Follow us on LinkedIn

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Follow us on Twitter

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We enjoy making connections. Have a question? Send an Email.

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Headquarters
7 World Trade Center,
Suite 4660
250 Greenwich Street
New York, New York 10007

Satellite Office
2​14 Barton Springs Road
Suite 922
Austin, TX 78704